BOCAhealthcare goes into extension – campaign and founder story (part II)
Source: Prostock-studio – envato.com (edited) The team at BOCAhealtcare GmbH would like to thank you for all the investments you have already made and the trust you have placed in us. Over € 50,000 has already been invested in the first eight weeks of our financing campaign. We have not quite reached the € 100,000 funding threshold […]
The founding story of BOCAhealthcare (part I)
A number of different components are required to make a start-up successful. In addition to the economic necessity for the products or services, this also includes the technical skills of the people who are behind the project. Another equally important aspect is the motivation of the founders to take this risk-free and nerve-wracking way of […]
Artificial intelligence as a key component of the BOCAhealth system
BOCAhealthcare develops a platform solution that combines innovative sensors and data analysis for the liquid management of patients. The use of artificial intelligence plays a crucial role here – which we describe in the following article. BOCAhealthcare is already working on various solutions for monitoring patients with chronic kidney disease and heart failure and in many […]
The sales strategy – market entry planned in two stages
Source: Rawpixel – envato.com (edited) In addition to the medical benefit, the business model plays a crucial role when it comes to whether a product can be successfully launched on the market. BOCAhealthcare uses two different approaches: a partnership-based sales strategy with MedTech companies and a direct sales approach. Go-to-market of BOCA 1.0 in 2020 […]